http://richardheinberg.com/museletter-258-the-climate-pr-puzzle
"How do we effectively communicate an important but difficult message, even as
it appears to fall on deaf ears? The first essay in this month’s Museletter
addresses this thorny issue, one which I face every day in my work here at PCI,
and which will be familiar to many of you. The second essay is a reminder that
in some places the message is getting through and that change does happen. I
hope that you will find some hope in my report from a recent visit to Seoul,
Korea."
An excellent and very interesting article - especially the second part on South
Korean initiatives.
Via Colin Mackay.
Share and enjoy,
*** Xanni ***
—
Andrew Pam
Partner, Glass Wings
http://glasswings.com.au/
