<
http://www.techdirt.com/articles/20140128/12052226026/newcastle-might-win-s-b-ad-championship-with-ad-it-didnt-make-cant-afford-to-buy.shtml>
"An ad about an ad they didn't make but want you to test market? And
it's funny? A good start, but one clever spot ain't going to do it. Good
thing Newcastle decided to make a bunch of content around this idea,
including celebrities talking about how awesome their voiceovers were
going to be, or footage of fake market testing for an ad they never made."
I have to give them credit, that's a really clever campaign.
Share and enjoy,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://www.xanadu.com.au/ Chief Scientist, Xanadu
http://www.glasswings.com.au/ Partner, Glass Wings
http://www.sericyb.com.au/ Manager, Serious Cybernetics
