Traffic Is Fake, Audience Numbers Are Garbage, And Nobody Knows How Many People See Anything

Tue, 18 Oct 2016 12:20:39 +1100

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://www.techdirt.com/articles/20160915/18183535533/traffic-is-fake-audience-numbers-are-garbage-nobody-knows-how-many-people-see-anything.shtml>

"How many living, breathing human beings really read Techdirt? The truth —
the most basic, rarely-spoken truth — is that we have no earthly idea. With
very few exceptions, no media property big or small, new or old, online or off,
can truly tell you how big its audience is."

We've long known that the Internet advertising emperor is severely
underdressed.

Cheers,
        *** Xanni ***

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