Ultrafast fashion brand Princess Polly has been certified as ‘sustainable’. Is that an oxymoron?

<https://theconversation.com/ultrafast-fashion-brand-princess-polly-has-been-certified-as-sustainable-is-that-an-oxymoron-261561>

"Last week, the ultrafast fashion brand Princess Polly received B Corp
certification. This certification is designed to accredit for-profit businesses
that provide social impact and environmental benefit.

Established on the Gold Coast in 2010, a 50% stake in Princess Polly was
acquired by United States-based A.K.A. Brands in 2018.

Since then, it has grown its global reach as a low-cost, high-turnover online
retailer.

So can ultrafast fashion ever be sustainable?"

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics