<
https://theconversation.com/vape-brands-bypass-regulations-on-marketing-to-young-people-by-using-global-social-media-accounts-262691>
"Youth vaping is a major public health concern in many countries, with New
Zealand’s youth vaping rates among the highest in the world, and rising.
In 2017, 3% of New Zealanders aged between 15 and 24 vaped daily, but by 2024,
this was up to 21.3%.
Globally, one of the main drivers is the promotion of vapes on social media.
Like many other countries, New Zealand introduced vape advertising
restrictions, including on social media, as part of efforts to curb this
problem.
But vape manufacturers mirror the techniques of traditional tobacco marketing,
including stylish branding, flavours and sponsorship, and use global channels
to get around domestic regulations.
This raises the question of whether New Zealand’s rules can be effective in a
globalised digital world.
Our new study investigates the content posted to the global Instagram account
of British American Tobacco’s vape brand Vuse, which holds more than 25% of the
global market. We identify and describe the marketing strategies used to
promote the brand to a global audience."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
