Want more protein for less money? Don’t be fooled by the slick black packaging

Fri, 12 Sep 2025 18:40:11 +1000

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://theconversation.com/want-more-protein-for-less-money-dont-be-fooled-by-the-slick-black-packaging-264039>

"If you’ve been supermarket shopping lately, you might have noticed more foods
with big, bold protein claims on black packaging – from powders and bars to
yoghurt, bread and even coffee.

International surveys show people are shopping for more protein because they
think it’ll help their fitness and health. But clever marketing can sway our
judgement too.

Before your next shop, here’s what you should know about how protein is allowed
to be sold to us. And as a food and nutrition scientist, I’ll offer some tips
for choosing the best value meat or plant-based protein for every $1 you spend
– and no, protein bars aren’t the winner."

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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