<
https://theconversation.com/when-you-click-on-an-ad-in-sales-season-retailers-get-to-harvest-your-data-266774>
"Earlier this year, the consumer watchdog fined three retailers, Michael Hill,
MyHouse and Hairhouse Online, almost A$20,000 each for advertising “site-wide
discounts” that allegedly never applied to all items on the website.
At first glance, this might look like a straightforward case of using allegedly
misleading advertising for an economic benefit. Yet the implications go
further.
Years of exposure to constant promotions have trained shoppers to chase a
bargain, promoting “clickbaiting”: tactics designed to lure consumers into
browsing.
Businesses spend heavily to secure the spot on your social media feed, and that
investment has to be recouped. The most effective way is through personalised,
persistent ad campaigns that quietly push consumers to buy more.
The way these ad campaigns currently collect data leaves consumers exposed.
They also feed into broader concerns about overproduction, which in turn drives
overconsumption. That benefits the retailers, but it fuels waste."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
