<
https://www.theguardian.com/lifeandstyle/2025/nov/24/over-half-australians-experience-black-friday-sales-buyers-remorse>
"More than half (53%) of Australians have regretted a purchase or had a
negative experience during Black Friday sales, a
Choice survey has found.
The consumer advocate warned shoppers to be wary of “unmissable” deals and
other strategies that create a false sense of urgency, with businesses already
rolling out early discounts before Black Friday sales officially start on 28
November.
“Retailers are doing every trick in the book to get people to make a purchase,
and our research shows people are often left feeling pressured or
disappointed,” the
Choice journalist Liam Kennedy said.
The research indicated 52% of shoppers said they spent more money than
intended, while 48% bought items they did not need.
Nearly half of respondents (47%) said they felt pressured to buy due to intense
Black Friday marketing and promotions.
Although 72% of surveyed participants said the sales helped them save on items
they would have bought anyway, many shoppers were left with “buyer’s remorse”,
Kennedy said.
“We see sales like Black Friday lasting longer and longer, so they’re not
necessarily going to be over within a day,” he said. “You don’t have to feel
too pressured to buy into the hype.”"
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
