<
https://www.theguardian.com/us-news/2025/nov/24/what-is-the-latest-black-friday-boycott-and-will-it-work>
"Building on the momentum of consumer boycotts against Target and other
companies earlier this year, grassroots organizers want American consumers to
use their economic power this Thanksgiving weekend to protest the Trump
administration’s anti-immigration and anti-DEI crackdowns – and the big
corporations that won’t oppose them.
The We Ain’t Buying It campaign – organized by many of the groups behind the No
Kings protests – is asking Americans to stop shopping at Target, Home Depot and
Amazon on Black Friday, one of the busiest retail days of the year, while also
encouraging people to shop local and support community businesses.
“We are reclaiming our power. We are redirecting our spending. And we are
resisting this rise to authoritarianism,” said LaTosha Brown, co-founder of
Black Voters Matter, one of the groups spearheading this action.
Organizers see We Ain’t Buying It as an economic pressure campaign that fits
into the broader civil resistance against the president’s agenda. It joins
other economic protests launched during the Trump era, including an ongoing
boycott against Target for rolling back its DEI policies and an uptick in
people cancelling their Disney+ and Hulu subscriptions after
ABC’s suspension
of late-show host Jimmy Kimmel.
Consumer activism, including boycotts, can bring meaningful attention to
causes, experts said. But whether something like We Ain’t Buying It can prod
governments or institutions to change positions depends on what organizers seek
to achieve – and how sustained and visible the public pressure.
“They’re effective not so much because they actually reduce sales that much,”
said Nien-hê Hsieh, professor of business administration at Harvard Business
School. “But it’s really about calling attention and putting the company in the
spotlight.”"
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
