<
https://theconversation.com/a-backlash-against-ai-imagery-in-ads-may-have-begun-as-brands-promote-human-made-269276>
"In a wave of new ads, brands like Heineken, Polaroid and Cadbury have started
hating on artificial intelligence (AI), celebrating their work as “human-made”.
But in these advertising campaigns on TV, billboards on New York streets and on
social media, the companies are signalling something larger.
Even Apple’s new series release,
Pluribus, includes the phrase “Made by
Humans” in the closing credits.
Other brands including H&M and Guess have faced a backlash for using AI brand
ambassadors instead of humans.
These gestures suggest we have reached a cultural moment in the evolution of
this technology, where people are unsure what creativity means when machines
can now produce much of what we see, hear and perhaps even be moved by."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
