Count me for Obama

Electability.
Yes, I know — some of you will argue that Hillary is the more experienced choice, more of a known quantity. And you're right. But the press hates her, and as the 2000 election showed, that makes it very hard to win1. Media preferences are going to be critical in this election because the press loves McCain. Even people who don't like him refer to him as a "media darling." Obama, though, is something else entirely. He has an amazing ability to make pundits all misty-eyed with his JFK-esque charm.
Public opinion about these candidates' personalities is inevitably going to mirror what the media tells people to think. It's not surprising, then, that in head-to-head matchup polls, Obama almost always beats McCain while Hillary almost always loses. It's possible Hillary could turn this around with a good campaign, but she'd be swimming against the current.
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[1] I know, it's entirely possible Gore technically won that election. Realistically, though, it was a tie. We don't want another one of those. If it's close enough to go to the Supreme Court again, we'll lose.
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